Navigating History: Transforming Education, Tourism and Entertainment with AR

In an era where technology continually reshapes our experiences, augmented reality (AR) stands at the forefront of this transformation. This collaboration pilot project was co-funded by the European Union’s Single Market Programme, within the framework of the CREATHRIV-EU project. Our pilot project empowers users to create and customize AR applications, ushering in a new wave of interactive and immersive experiences. From education to tourism and entertainment, our technology offers unparalleled opportunities to engage users in meaningful ways. In this blog post, we explore the collaborative efforts and significant impact of our project, focusing on a showcase application that brings a historic Spanish galleon to life through AR.

The Power of AR in Modern Applications

Augmented reality merges the physical and digital worlds, allowing users to interact with 3D models superimposed onto their real-world environment. Our pilot platform leverages ARCore and ARKit technologies, ensuring high-quality rendering and interactivity. This blend of cutting-edge technology and creative freedom enables users to craft personalized, engaging, and informative experiences.

Customization: Crafting Unique User Experiences

User Interface (UI) Customization
A key feature of our pilot platform is the extensive UI customization options. Users can personalize various elements of the application’s interface, including fonts, images, colors, and overall user experience (UX). This customization ensures that the application aligns with the user’s brand identity or personal taste, providing a unique and coherent user journey. The ability to tailor the UI enhances overall engagement, making the AR experience more immersive and memorable.

Asset Uploads
Users can upload their own 3D models, sounds, and avatars, offering unparalleled flexibility in creating highly personalized AR applications. This feature is not limited to 3D models; users can also incorporate their own music, animations, and special effects. This versatility allows for a wide range of creative possibilities, making each AR application unique and tailored to the user’s vision.

Case Study: The Spanish Galleon

Our showcase application features a meticulously detailed 3D model of a historic Spanish galleon. Users can view the galleon from all angles, superimposed on their real-world environment through their device’s camera. The 3D avatar acts as a virtual guide, providing an interactive tour of the galleon. This guide offers historical insights, directs user interaction, and makes the AR experience more informative and engaging. This application exemplifies the potential of AR in education, tourism, and entertainment.

Collaboration and Impact

Economic and Social Impact
The CREATHRIV-EU initiative grant enabled us to make significant strides in developing our innovative AR platform and showcase application, with far-reaching benefits across economic, environmental, and social domains. Financially, this grant fueled job creation and economic growth by supporting the hiring of skilled professionals and fostering collaboration with other companies and individuals. This expansion has stimulated economic activity within the AR technology sector, driving innovation and competitiveness.

Enriching Our Talent Pool
The addition of external collaborators enriched our talent pool with diverse perspectives and expertise, enhancing our capacity for innovation and problem-solving. By expanding our roster of skilled individuals, we’ve been able to tackle complex challenges more effectively, leveraging the collective knowledge and experience of our team. This collaboration between internal and external talent has fostered a culture of creativity and collaboration, enabling us to push the boundaries of what’s possible in AR technology.

Strengthening Our Competitive Position
By tapping into external talent pools, we’ve accessed specialized skills and knowledge that complement our existing capabilities, further strengthening our competitive position in the market. This strategic approach to talent acquisition has enabled us to assemble a high-performing team capable of delivering cutting-edge AR solutions that meet the evolving needs of our customers and partners.

Sustainability and Environmental Impact

Reducing Carbon Footprint
Our AR pilot platform stands as a beacon of innovation in sustainable educational and cultural experiences, offering a digital gateway to historical wonders that can be explored from the comfort of one’s home. Traditionally, educational and cultural experiences necessitate extensive travel, contributing to significant carbon emissions and resource depletion. Our pilot platform disrupts this pattern by offering immersive virtual experiences that obviate the need for physical travel, significantly reducing the carbon footprint associated with transportation.

Digital Preservation
By digitizing historical monuments and artifacts, our pilot platform alleviates the strain on resources that accompanies traditional preservation efforts. Conservation projects often require vast quantities of materials, energy, and manpower. In contrast, our pilot platform preserves cultural heritage in a digital format, requiring minimal resources for upkeep. This approach minimizes resource consumption and mitigates the environmental impact of preservation activities, ensuring future generations can appreciate and learn from our shared heritage without compromising the planet’s finite resources.

Transformative Impact on Education and Tourism

Educational Impact
Our pilot platform serves as a transformative force in education, offering immersive and interactive experiences that resonate with individuals and communities alike. By democratizing access to historical and cultural knowledge, our pilot platform empowers learners of all ages and backgrounds to embark on journeys of discovery and exploration, irrespective of their geographical location or socioeconomic status. This democratization fosters inclusivity and empowerment within communities worldwide.

Enhancing Tourism
Beyond education, our pilot platform enhances tourism by offering visitors an immersive and enriching way to experience historical sites and landmarks. By augmenting physical environments with digital overlays, our pilot platform provides context, insights, and interactive elements that bring history to life in vivid detail. This enhances the tourism experience and drives economic growth by attracting visitors and supporting local communities that rely on tourism for livelihoods.


Our pilot project represents a significant advancement in AR technology, offering powerful features that enable users to create and customize highly personalized and interactive AR applications. The showcase application of the Spanish galleon highlights the transformative potential of AR in education, tourism, and entertainment. Through extensive UI customization, asset uploads, automated development processes, and the integration of virtual guides, we provide users with the tools to create immersive and engaging experiences.

By leveraging cloud services and AI technologies, we ensure that our AR applications are not only visually stunning but also intelligent and responsive. The collaborative efforts behind this project have resulted in a platform that democratizes AR development, making it accessible to a wider audience and fostering innovation across various fields.

As we continue to explore the possibilities of AR, our pilot platform stands as a testament to the power of technology in enhancing our understanding of history, enriching our travel experiences, and providing new avenues for entertainment.


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